How to set up a mailing list sign up form and automated newsletter
AWeber (email marketing).
OptinSkin (opt-in forms).
OptimizePress (premium theme for landing pages, squeeze pages, and membership websites).
No website (or Facebook fan page, etc.) is complete until it has a sign up form to collect email addresses (otherwise, you’re leaving money on the table). Every business in the world should have an email list, as well as a newsletter they send out on a regular basis. No matter what kind of online website you have (business website, personal blog, etc.), get a sign up form on there and start collecting emails immediately (even if you don’t have a clear idea of what you’re going to do with that mailing list yet). One of the most common regrets of anyone with an online presence is “not having started collecting emails sooner.”
AWeber is hands-down the most powerful (and extremely affordable / easy to use) email marketing tool for managing and growing automated mailing lists. It is also the most effective tool I have when I need to communicate to my entire audience all at once about anything at all. I highly recommend starting a mailing list as soon as you start your online business, no matter what your goals are.
OptinSkin is a tool that makes it extremely easy to embed very attractive email opt-in forms anywhere on a website (a good spot is at the very end of posts). It integrates easily with all the major email marketing services, including Aweber.
OptimizePress is the best theme out there for creating high quality landing pages, squeeze pages (pages meant to solicit opt-in email addresses from prospective subscribers), membership websites, etc., with a top conversion rate for turning viewers into subscribers and buyers. If the main purpose of your website is to sell digital products or you're creating a membership website, use this theme.
In this lesson I teach you how to set up a mailing list and autoresponder newsletter using Aweber. This includes how to do automated messages with preset time intervals, as well as one-time broadcasts. I go over how to set up an inbox sign up form and a lightbox sign up form (the one that pops up). I also go over best practices for setting your mailing list so you grow your list faster and build a loyal following.
Here are a few of the advantages to having an emailing list:
1. Your mailing list will never die, no matter what might happen to your website or business.
2. The newsletter is a constant reminder of your business / services / etc.
3. It is a much more personal way of communicating with your audience.
4. It is the most effective way to communicate with your entire audience at once about time sensitive issues (announcements, special promotions, contests, etc.).
Here are a few important tips you don't want to forget when setting up your emailing list:
1. Get your mailing list set up as soon as you start your website or blog and start collecting email addresses as soon as possible.
2. A great way to get people to subscribe to your newsletter is to promise them something really cool for signing up! This could be a free ebook, a special coupon, or anything else. For mine, I promise that the “thank you” page will make them laugh.
3. Tell them in the welcome email to “whitelist” your email address so that your newsletter doesn’t get blocked by spam filters. Also include in the welcome email what they should expect from your newsletter.
4. Make sure your sign up form is somewhere prominent on your website: getting each visitor to sign up for your mailing list should be a top goal.
5. Employ the same strategy you do with your social networks: every time you publish a new post, take a few extra minutes to send out a newsletter with a link to the post to your subscriber list.
6. Your newsletter is a great platform to sell and promote products. However, don’t sell or promote products in every newsletter you send, or your audience will get annoyed and unsubscribe. Do your selling and promotion sparingly.
7. Make sure sending useful and informative content is your top priority, and your audience will stay loyal and won’t ever want to unsubscribe.
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Mohammad Ghannam
I'm Mohammad Ghannam. A full time web designer. I enjoy to make modern template. I love create blogger template and write about web design, blogger. You can buy our templates by contacting me.
Website: http://masala-blogg.blogspot.com/
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